Who needs more actions!?

I know! ...Every corner you turn somebody is trying to sell you something. Templates, actions, books and manuals about ...anything and everything in the industry. Most people are just trying to make honest money and a living. And some offer you products that better you and add an amazing value to your business.

I think that by now you guys know that I don't push stuff on you, and that I don't try to sell you things very often (if, at all). I don't work really hard even at selling my own work to you.

I promote it. I'll tell you why it is a good investment, and let you make your own decision.

Might be a bit unorthodox in this day and age, but I believe in educating a potential customer about a product, let the product speak for itself, and let the customer make an educated decision.

You'll never hear me telling you that you can't live without "x" product. The chances are you can. Even get some extra cups of coffee and eat out a few times.


A couple of weeks ago I had the chance to get Michelle Kane's new actions and play with them.

Well, while using them feels like play time, they are no toys. I can honestly say that as far as I am concerned these are the best actions I own so far. And I own quite a few different sets.

The chances are that I would've lived just fine without them, but what I know is that they rocked my world.

Literally. I think I've used curves in my processing this past week, more than I've used them in the past two years combined. And they do amazing things for my workflow and my work!

Michelle's actions have cut so much time off my editing process. That alone is priceless.

But what I love even more about Michelle's actions is that they are all about versatility and encouraging creativity. She is not selling a look. HeART and Soul and Creative HeART don't paint you in a corner, or pigeonhole you into a look. It's all in how you combine them. They build upon each other and never require working on a flattened background layer.

These sets are for the creative photographer who wants to experiment and create looks that are all their own. Tweaking the different layers of the actions will lead to endless creative outcomes. It's all about expanding possibilities and embracing the creative process. They make it easy to "find your voice" as an artist, what is that you like, and create a workflow of your own with all these bits and pieces that are already in place.

After using them, I can honestly say that I could live using them only, when it comes to using actions. They cover from color pops to hazy looks, pretty much everything. ...So, who needs more actions!?

If you've been on the fence about them, I'm just here to tell you that the Valentine's launch special for the HeARTy actions can save $89 on the bundled set. And that this is the lowest price you'll see for the bundle - I trust Michelle on that. And that the promotion runs only through Sunday the 20th. (you can get both bundles for $189)

And with that, the decision is yours.


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