Lucille Luxe DVD Case and DVD Label with Violet Ray Photography

Lucille Luxe dvd case customized and photographed by Trina of VioletRay Photography |!

I received these images on the EW Couture Facebook page, along with a sweet, little note.

"Hi Elena! Here's some more images from a senior's session cd.
They are so amazing and my clients feel so special! Thank you!!!"

Thank you for sharing this Trina! It makes my day receiving images of the products in use, and knowing that they do well what they were designed to do.

Miss Trina Weingart, a  Classic and Contemporary Portraiture  Photographer, is serving the Missoula, MT area.


Poster Calendars - updated through 2015

I recently updated all the poster calendars in the EW Couture 12x18 Poster Calendars Collection, with calendar years for 2013, 2014 and 2015.

Here are images of Poster Calendar Five—2013–2015 customized and photographed, spotted in MpixPro's online Catalog. {Where discerning photographers belong.} :)

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Here are previews of all the poster calendars in the bundle:

Taste of Summer 5x5 Side Folded Luxe customized

It was fun to spot the Taste of Summer 5x5 Side Folded Luxe senior announcement customized and showcased in Mpix Pro's catalog, as a Luxe DVD Case. The change suits it very well! :)


Luxe DVD cases - best thing since... DVD cases :)
Even my husband thinks they are the greatest, hottest little thing ever!
Cost effective, stylish and professional - that's the Luxe DVD case.

And here is a preview of both layouts in the Taste of Summer 5x5 Side Folded Luxe senior announcement.

Porcelain Rose Luxe Dvd Case showcased on Miller's website

Porcelain Rose Luxe DVD Case and DVD Label is one of the latest EW Couture templates realeased this year. It was fun to spot it showcased on Miller's Lab website - customized and photographed by Linabell Photography.

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The design comes with 2 inside layout options - one image driven and one that includes a copyright form.
Here is a preview of all
the layouts and sides that come with this template.

Lily Kate - the Senior Announcement & the Luxe dvd and dvd label

The most popular announcement from the EW Couture Senior Announcements Bundle One collection, Lily Kate 5x5 Top Folded Luxe Card is a charmer. The design allows for 7 images to be displayed, as is. Of course you can always adjust it and customize it to fit your and your clients' preferences for more or less images, or different colors.

When Miller's Lab came out with their new, hot product - the new Luxe DVD cases - Lily Kate got a little make over and was customized for one of the samples. Here is a screenshot of the sample showcased on Miller's home page.

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... And here is a preview of the official EW Couture template for the LUXE DVD and DVD Label - Lily Kate Luxe DVD and DVD Label. The design comes with 2 inside layout options - one image driven and one that includes a copyright form.

Identify Your Target Client - guest post with Lori Nordstrom

  Have you ever been to an archery shoot and seen the painstaking steps the archer follows before letting loose his or her arrow? Carefully the three fingers of one hand are hooked into a strong “claw” that draws back the string until it is taut and even with the chin. With his or her other arm the archer steadily stretches the bow, pivoting the wrist slightly to keep the arrow in place. Eyes locked in concentration, the archer sights down the shaft of the arrow to the target, looking straight at the bulls eye and nothing else. Can you imagine the archer at that point, when everything is in place for making a perfect shot, just pointing the bow and arrow off in some random direction and letting the arrow fly, hoping it might hit the target somehow? Ludicrous as this picture seems, that is exactly what we do with all our efforts to build our business when we move forward without identifying our target client. We are letting loose our best shot with no target in mind. It has been said that the businessperson who doesn’t do any market research is the businessperson who doesn’t want to make money. Narrowly and clearly defining your target client is an essential step you must take for your business. Until we know WHO our target client is, we can’t effectively develop a marketing strategy to find them and reach them.

Why do they buy?

  When we determine where our client is spending her time and spending her money, we can begin to understand what her needs and expectations are as well as what she values and what we can offer to her that will be in line with those things.

    Ask yourself, what expectations does your target client have for the value of the product you are offering? If I choose to purchase my clothes at Siren in Des Moines I know I can walk into the shop and they will know my name. If I tell them what sort of event I am going to they are going to bring outfits to me in my personalized fitting room. My name will be written on the chalkboard that hangs on the door.  Inside the dressing room will be bottled water and chocolate. They will put together accessories for me, recommend a shoe style and continue to use my name throughout the shopping experience. When I’m leaving, everything is packaged nicely. I will spend much more than I would at somewhere like Kohls, but I have an expectation of getting extra value for what I spend, right down to the distinctive packaging Siren uses that adds pleasure to my shopping experience.

    Whenever I think about packaging, I remember going to the shopping district of downtown Chicago and seeing all the girls walking down the street carrying a little red bag because they went to the American Girl store for a doll. When I saw the American Girl store’s distinctive red bag, I thought about the whole experience of taking your daughter to Chicago to get an American Girl doll and having a tea party in the store, having their dolls hair done and how different that experience is compared to going to a get a baby doll at Target. There is nothing wrong with shopping at Target - I love Target!  But, if I wanted to create a memory with my daughter along with the purchase of the doll, I'm going to go to American Girl, pay 5 times as much, and be happy about it!  

Which experience are you giving your client? What expectations does she have for the experience she will have with your business? How does your business and your product meet the needs of your target client?

If you are stymied on how to answer some of these questions, look to yourself.

What businesses do you return to over and over again?

Who are you loyal to?

What are these businesses or services doing to earn your loyalty?

Do they remember your name?2

Do they make specific suggestions that you believe are just for you?

Do they say thank you in a special way?

Do they take care of you after the purchase with exceptional customer service?

Identify Your Target Client Image.jpg

An example of studying customer care is my experience with my son’s pediatric dentist. The dentist is great, but it’s the people and things he’s surrounded himself with that make us return each time. When Jaxon walks in the door, they know his name and ask him questions about the sports he’s playing or about school. They don’t just ask about school, however. They ask how the 5th grade is, or call his teacher by name. Jaxon gets to play video games while getting his teeth cleaned and worked on, so he loves going to the dentist! He always leaves with a little surprise and lots of smiles and hugs. They make him feel special, and that makesme happy! Because of the way Jaxon is treated at his dentist, there is no way that I could ever take him anywhere else!

    What lessons have I learned from Jaxon’s dentist? Well, I am a businessperson and I know that the hygienists and assistants at the dentist office probably do not remember Jaxon’s name, let alone his best friends name, or his dog’s name. This tells me that after every visit, they are logging in information about Jaxon, documenting the things that are important to him, and then taking the time to read and review those things before he comes in. What a great practice!

    Jaxon gets to do something that he likes to do while having a service provided that is not so fun. I won’t say I’ve never heard a child cry there, but there is plenty around to distract them and occupy their hands and minds if a child does get upset.

    How can we make our clients feel just as special? I want to make sure that moms leave my studio knowing how much I care about them and their babies and children. Think about the things that you can do, things that you’ve learned from other businesses around you. Meet your clients’ expectation of value with customer care and an exceptional experience. Keep careful records on your clients so that you can not only call them by name, but also remember little things that are important to them, as well as the milestones. After every contact with the client, write thank you notes. Do this all along the span of working with your client. Have mommy gift bags for new mommies, or a gift for the new baby, and don’t leave dad out of thepampering. Do something extra as a surprise for a nice order. Take the time to get to know your clients and their tastes. Ask about their homes and their décor and help them design their space beautifully. Thank them for referrals with a special gift or portrait credit. Offer extra services like going to their home to show them their images, or going back to their home to hang their portraits for them.

    What is happening in my client’s life? Do those events offer any windows of opportunity such as marriage, a new baby, children hitting birthdays, a completed family, tweens, a high school senior, last family portrait before an addition to the family or wedding anniversary.




Lori Nordstrom began in photography like many do.... photographing her kids!

Lori loved shooting in black and white, as often as she could, and soon began experimenting with different papers and mediums for hand-painting the black and white images. Lori fell in love with this style, and it's still something she is known for today, over 10 years later.

Lori is not just an amazingly talented photographer, but also a teacher, and one of the creative minds behind Photo Talk Forum. Photo Talk Forum is a forum for photographers, dedicated to the business of photography. A place to network with other photographers, learn tips + tricks from pros, get treated to free downloads, giveaways + more!

Photo Talk Forum on Facebook | Photo Talk Forum on Twitter

Free Custom Christmas Timeline Covers

You can never have too many custom timeline covers in your collection!

Here is a compilation of all the free timeline cover templates I've offered as free downloads over the past year, between the EW Couture Facebook page and the newsletter.
I am posting them all here with no expiration date on the downloads. Hope you enjoy them and are able to use them throughout the year, for clients and on your personal page!

Surprise your clients with a personal, customized timeline cover. Show off some of the images you created during your minis or regular sessions together, these past couple of months. It will bring a smile, allow them to brag about their family portraits and about their photographer ;)

>>> To download the files, please click the preview images below. <<<

To view all other baby, senior, wedding/save the date and/or family Custom Facebook Timeline covers in the EW Couture line, check out the Facebook Covers section in the Store.

Unless otherwise specified,
• The template files are layered Photoshop (.PSD) files,
• The files are compatible with Photoshop CS and higher, for Mac and PC. To make the files compatible with Photoshop Elements, check out this free resource - a free ungroup layers action for elements
• The templates are designed to be as simple as possible. Simply drop in your photos, change the text, and you’re done; however colors are editable whenever possible, should you choose to further customize the files.
• Text is fully editable - most of the fonts used with this set are free, names are supplied. the web addresses where you can download them are included in the layer naming convention in each of the files.
When paid fonts are used, the text is used as a color layer. If you wish to change the text, simply delete the layer and add your own text.

To customize the colors of the color layers and shape layers, simply double click on the color slider thumbnail to bring up the color picker.



•1• Use these templates to create finished products for yourself or your photography clients. (Must be flattened jpgs, when in digital format). You can use these templates to create samples for your studio’s printed marketing materials, as well as for your studio’s online presence.
•2• Change colors, fonts, the position of the different layout elements (where the design permits) to meet the needs of your studio and pho- tography clients.

•1• Re-distribute or sell these files/templates (as a whole or parts of them) by any means, for free or for a fee and pass them as your own. { When sharing a link, please share a link to the blog post, and not a direct link to the file.}•2• Use elements from these templates in anything you are selling as a digital template.


© 2012 Elena Wilken / Elena Wilken P&GA

Senior announcements with Andi Artze Photography - 2A Photography

I love Andi! :) A talented lady, with a heart of gold! She is the creative mind behind Andi Artze Photography-2A Photography. She serves the Magnolia, Texas area.
You can find Andi's Facebook business page, here.

"I know I've said thank you so many times. But sometimes it's just the best thing to say!
I'm attaching the images using your beautiful templates. My clients couldn't be happier, which makes me thrilled. Thank you!"

Thank you for the kind words and for sharing these Andi! Beautiful images and customization!

Showcased: Papillon 5x5 Top Folded Luxe
Photo Lab: Miller's Lab


Honey Bee Showcase with Melissa Lyn Photography - part 2

Another photographer's marketing piece customized and shared by the lovely and talented miss Melissa of Melissa Lyn Photography! Check out her business page on Facebook, here.

The Honey Bee Marketing Tri-Fold Brochure Sell Sheet is a great marketing tool. You can customize it and use it to give clients an overview of your packages and a-la-carte priciing, educate them about your referal program if you have one, educate them about printing and caring for their art, if you sell digital files, introduce yourself and your business to potential clients.

It can easily change to fit your marketing needs and vision. Not just the content, but colors and layout as well. You can find it in Miller's Design Market - Honey Bee Marketing Tri-Fold Brochure Sell Sheet

The trifold sell sheet is part of the Honey Bee Marketing Essentials Bundle, - an essential mix of 14 marketing pieces.

Honey Bee Showcase with Melissa Lyn Photography

I received these product images from one of my favorite photographers - Melissa of Melissa Lyn Photography. She is an extremely talented portrait photographer located in Orange County, Ca. who specializes in Maternity, Newborn, Children & Family Photography.

It's really exciting seeing designs in use and customized by others, especially artists that I admire.

• a mix of marketing pieces from the Honey Bee Marketing Essentials Bundle;
• also in the spotlight - Honey Bee Marketing Single DVD Impression Case & Label
Photo Lab: Miller's Lab


Christmas Card for Photographers - Star Struck 5x7 Luxe Card

Showcased today is one of the most popular Christmas cards in the EW Couture line - Star Struck 5x7 Luxe Card.

"Hi Elena,
I just LOVE your designs and free templates. I purchased a pack of your holiday cards from Millers and I have to tell you, EVERY SINGLE ONE of my clients have all ordered one of your designs so far! And I have tons of cards to choose from this year! [...]
thank you! [...]

Melissa Lyn Photography"
{email excerpt}

Snowflake banner Christmas card

Soft ivory tones, rich golds, hand painted snowflakes, hand drawn vintage banners... A mix of vintage and modern - the Snowflake Banner 7x5 Scalloped Luxe Card.

Part of the It's a Wonderful Life Christmas Collection, the Christmas greeting card can be printed as a flat card as well. However, the stylish shape of a die cut luxe card adds an element of elegance and a high end feel to the card. Printed on pearl paper through Miller's Lab. It sparkles and shimmers, in the sunshine.

'Tis the time to be Merry...

Christmas Elegance 7x5 Scalloped Luxe Card is part of the newest Christmas Collection - It's a Wonderful Life Christmas Collection.

The name fits it well, and it seems to be the most liked in the Wonderful Life Collection.

While it can be printed as a flat card, the stylish shape of a die cut luxe card adds an element of elegance and a high end feel to the card. Printed on pearl paper through Miller's Lab.

Creme Single DVD Impression Case and Label

Custom DVD cases are an extremely polished and classy way to present files to your clients, if you sell your images.

The showcased Creme Single DVD Impression Case and Label is printed through with the satin custom image cover option. I love the matte feel to it. The Metallic is always a nice finish for black and white image custom covers.

All the DVD Cases in the EW Couture line can be printed through Miller's Lab and or MpixPro photo labs.

A Preppy Boy Senior Announcement

The Adventures 7x5 Ornate Top Folded Luxe Card is a fully customizable layered Photoshop file and is designed to be compatible with Miller's Press Printed products. The template is designed to be as simple as possible. Simply drop in your photos, change the text, and you're done; all colors are fully editable, should you choose to further customize the card.

All text is fully editable - all the fonts used with this template (and collection) are free, names are supplied.
The clipping masks are included, as they are for all EW Couture templates.

Adventures 7x5 Ornate Top Folded Luxe Card is part of the Preppy Findings Senior (Graduation) Announcements Collection.